Putting on my copywriter hat to share what I’ve learned over 15 years of writing and editing business customer case studies. I’ve learned the hard way that these case studies are valuable—but not easy to write. These stories matter. Writing an effective one takes practice, patience and attention to the elements that need to work… Continue reading 3 pitfalls of writing a business customer case study
Category: Copywriting
a short letter about work
Late one Friday afternoon, the resident copywriter opens her colleague’s monthly electronic missive. Sitting quietly at her desk, a soft light glowing from the hallway just beyond the keyboard’s edge, she smiles at her team’s success. Warmth dances in her eyes as they skim the screen that boasts of last year’s success. All accolades have… Continue reading a short letter about work
why blog in 2023
I earn my living as an in-house copywriter. And I love it. I love what I do and where I work. This blog helped me land this job. I’d been laid off and was scheduled for an interview with my current company. The hiring director looked me up and read my blog post on being… Continue reading why blog in 2023
5-minute free writing
I was an art student in college. I graduated with a degree in applied design and visual arts. Became a graphic designer and web designer. I sketched a lot. Not so much now that I’m a writer. So far, I’ve spent much of my copywriting career working alongside designers, and I’ve seen them constantly sketching.… Continue reading 5-minute free writing
The truth about feedback
It’s a truth universally acknowledged that when one hears the word “feedback,” one thinks “criticism.” The face twists in a cringe, and one wants nothing more than to run fast, run far and insert one’s head into a hole in the ground. Feedback is uncomfortable. Getting feedback on our work is one thing. That kind… Continue reading The truth about feedback
Rubber Ducky Copywriter™ 