Putting on my copywriter hat to share what I’ve learned over 15 years of writing and editing business customer case studies. I’ve learned the hard way that these case studies are valuable—but not easy to write. These stories matter. Writing an effective one takes practice, patience and attention to the elements that need to work… Continue reading 3 pitfalls of writing a business customer case study
Category: Failure
new year’s resolutions for writers
Some context: I'm a copywriter by day, creative writer any spare moment, and a bookworm 24/7/365. I'm also a human being with an infinite number of other aspects to my life. Plus, I'm coming off of a year that literally almost killed me. So my perspective is different than other sites or authors or bloggers… Continue reading new year’s resolutions for writers
writing prompt: define normal
I don't know anyone who thinks they're "normal." Which makes sense because we all know our own flaws better than anyone else, so we disqualify ourselves from being "normal" faster than anyone else will. Or maybe I hang out with the wrong people? What is normal, anyway? writing prompt: Define normal.
100 Projects to Recenter
Life happens. Constantly. We’ve all gone through those phases in which work overwhelms us and so does family and so do these commitments and so does this and so does that. The list never ends. As I covered in my previous post, this year has been especially, well, full. I lost track of my inner… Continue reading 100 Projects to Recenter
An open letter to Writer’s Block
Dear Writer’s Block, Thanks to you, it’s taken me almost ten minutes to write this sentence. You’re the gag gift that comes with every blank page. The side of half-baked brussel sprouts with every meal. You are more persistently irritating than a grain of sand nailed to the eyeball. You are a plague to writers… Continue reading An open letter to Writer’s Block
Rubber Ducky Copywriter™ 