Why I failed as a freelance writer

judgemental-cat-isjudging-lolcatI recently closed my state-recognized, report-my-taxes-or-burn freelance copywriting business. I’m now a bona fide cube dweller with a sweet gig and a steady paycheck. This works for me, and I’m quite happy. Still, I felt a pang of sadness when I closed my business license account and filed the last of my business taxes. It was admitting defeat. When you first go freelance, you read a lot about how this writer made it by doing this and how that blogger found the secret and how “you can do it, too.” But I didn’t “do it, too.” I failed. Here’s why…

Started freelancing for the wrong reason

I became a freelance copywriter when the ‘permanent’ copywriting position I’d been promised was eliminated thanks to budget cuts. (Irony, noted.) Anger gives me the energy to get things done in the short term, but it cramps my business-critical decision-making skills. Redecorate my office with inspirational quotes? It shall be glorious! Network, cold call or put together a business plan? I-don’t-wanna-k-thx-bye. Your takeaway If you’re going to freelance, do it because you want to and because you’re willing to run a business.

No contracts

LOLcat - contract for soulContracts are what help you get paid on time and help protect you from getting screwed. Despite all of my research that stressed the importance of having my own contract, I didn’t know anything about them and therefore kept putting it off. I got lucky that the few clients I did get didn’t take me for a ride. Your takeaway Get your contract ready. It doesn’t have to be fancy, it just has to cover your butt. You can update it over time, but get it in order. If you need one now, one place to start is the Freelance Union’s Contract Creator.

No company branding

I was just me. Job-hunting, please-pick-me, little ole me. For many clients, that’s fine. But they’ll take you more seriously if you build and own your professional brand. In The War of Art, Steven Pressfield wrote:

Sometimes, as Joe Blow himself, I’m too mild-mannered to go out and sell. But as Joe Blow, Inc., I can pimp the hell out of myself.

That means more money, more opportunity and a better chance to succeed as what you are—a walking, talking business. Your takeaway Freelancers aren’t people, they’re businesses. Be a business. Build your brand. Pimp yourself.

No business plan

LOLcat - Evil Plans I didn’t know what I was doing, where I was going or how I was going to get anywhere. And just like with my contracts, I didn’t know where to go to fix this problem. I was a clueless minnow treading water in a big empty sea. See how well that worked out? Your takeaway Writing your business plan makes you look at your business as a whole and draw its map. It can even force you to define your own vision of success. You can start by combing the sample business plans at BPlans for sections and business ideas. I don’t know anything about BPlans’s paid services. Can’t share any pros or cons. But their sample business plans are a starting point. At the very least, you’ll get an idea of what you need to look at and figure out.

No marketing plan

I had no idea how I was going to drive business or where to find clients. I depended on previous employers and creative agencies. It was a Build-It-And-They-Will-Come approach. Only ‘they’ never showed up. Your takeaway Businesses that market themselves stand a better chance of success. Even Apple markets itself. It’s just common sense. So market yourself. And be smart about it. I’d love to point you in a direction, but I still have no idea.

Sucky website

My first website was a red, black and white GoDaddy site with fonts that wouldn’t match. Think of a plain, white tissue box with some boogers on it but with half the glamour; that was my site. I’d include a screen capture but I was more than happy to delete it and let obscurity do its thing. Your takeaway Don’t wait until you need a website. Just put one together now. Plan it out and take your time with it. And I do not recommend using GoDaddy.

Sucky boss

LOcat doing job If I was an employee, I’d have thought I was the nicest boss ever. I slept in. Took long lunches. Cut out early when it was sunny. I was my own boss, right? I could do whatever I wanted. Problem was that I wasn’t an employee. I was CEO, CFO, COO, CTO, CMO and every other C(_)O necessary to run a small business. And I sucked at it. Your takeaway Being your own boss means demanding more of yourself. Set boundaries with friends, family and pets. But most importantly, set boundaries with yourself. Because no one is there to do the work but you.

It wasn’t a total loss

Yes, I did a lot of things wrong. But even though I failed, also got a lot out of it. I learned a lot. And I’ll cover that in my next post.

5 keys to taking feedback like a badass

Gandalf and SarumanCube dweller or freelancer, how well you handle feedback affects your professional brand.

My ability to take feedback has always been one of my professional value props. (I grew up in an ‘honest’ family.) But these past few months, I’ve been working elbows to elbows with two graphic designers, who are polar opposites when it comes to handling critique on their work.

Watching these two in action side by side has given me some new pointers to up my feedback-taking game. And I’m happy to share them with you.

Note: When I refer to these creative colleagues, I’m obviously not going to use their real names. So I’ll call them Gandalf and Saruman. Personal preference.

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4 ways to write your way out of writer’s block, fast

Bust Writer's Block

Having writer’s block and a looming deadline can zap your creative juices faster than a cat can claw you for rubbing its belly.

There’s always typing with your eyes closed but sometimes —such as when your brain is stressed — closing your eyes just gives your brain time to invent horrors that will befall you should you fail.

Most often, when you’re blocked, it’s not because you can’t find any words; it’s because you can’t settle on the right words. You expect perfection the first time out.

Add to that being under the proverbial gun to produce, and you’ve got pressure.

So much pressure.

Sometimes you thrive. Other times, you need an escape route.

Give yourself something to edit.

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Why not guarantee the results of your copywriting?

Success Can Lead to FailLately I’ve noticed websites by “results guaranteed copywriters.”

These are copywriters who promise increased sales, higher conversion rates or what-have-you, or they’ll give their clients their money back.

Why would a freelance copywriter do this?

To win trust. Prospects who contact you are taking a risk that the service you provide won’t work. By offering a money-back-guarantee, you take away their fear. If they don’t get the results they were promised, they’ve lost nothing but time.

To bring in more prospects. People are more likely to pick up the phone if they feel like they can’t lose. Like with an infomercial. Which means a higher number of inbound prospects.

Does it work?

I’m not rude brave enough to call any of these copywriters and ask for their financials. Or details about their projects—their niche and target audience might be ideal for making such a promise.

Since they’re in business, I’m going to assume that this business model works for them.

But here’s why I won’t guarantee results.

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Truths revealed by walking in a prospect’s shoes

stay-calm-and-assemble-the-minionsAssemble the minions!
— Gru,
Despicable Me (2010, Universal Pictures)

 

Most of us know what it’s like to be the freelancer trying to get the gig. But how often do we get to see what it’s like on the flip side of the coin? To be the one hiring creative talent?

I’m not talking about hiring other writers or designers to help with your own clients. I’m talking about inbound prospects who only know that they have a problem, that you might be a solution and not much else.

A lot of freelancers give these prospects the brush off because “time is money” and “I only want to work with people who already know my value” and all that. Instead, these prospects could be opportunity knocking.

It just takes a little empathy.
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