Putting on my copywriter hat to share what I’ve learned over 15 years of writing and editing business customer case studies. I’ve learned the hard way that these case studies are valuable—but not easy to write. These stories matter. Writing an effective one takes practice, patience and attention to the elements that need to work… Continue reading 3 pitfalls of writing a business customer case study
Category: Getting Shit Done
new year’s resolutions for writers
Some context: I'm a copywriter by day, creative writer any spare moment, and a bookworm 24/7/365. I'm also a human being with an infinite number of other aspects to my life. Plus, I'm coming off of a year that literally almost killed me. So my perspective is different than other sites or authors or bloggers… Continue reading new year’s resolutions for writers
writing prompt: pillow
Hello and welcome back to Writing Prompt Friday. I type this sitting at my sparsely decorated home writing desk, surrounded by barren bookshelves. We're moving. During a pandemic. Under an active stay-at-home order. Because we bought a house the same weekend life started turning upside down, approximately who-knows-time-anymore ago. I forgot to label the last… Continue reading writing prompt: pillow
Why NaNoWriMo 2019 is not for me
As many of you know, November is coming up and with it, National Novel Writing Month (NaNoWriMo). Now, I love that for an entire month, writers gear up for a marathon of dedicated writing at the cost of personal time, family time, work time (I assume) and in some cases, personal hygiene—or so I’ve read.… Continue reading Why NaNoWriMo 2019 is not for me
5-minute free writing
I was an art student in college. I graduated with a degree in applied design and visual arts. Became a graphic designer and web designer. I sketched a lot. Not so much now that I’m a writer. So far, I’ve spent much of my copywriting career working alongside designers, and I’ve seen them constantly sketching.… Continue reading 5-minute free writing
Rubber Ducky Copywriter™ 