Creative writers such as novelists need to build their brand, and they often use social media as a key part of their brand-building strategy. Even Stephen King’s fairly active on Facebook.
Copywriters should do the same.
Why? Because we’re creative professionals. Whether you’re freelance or part of a company team, you are still your own brand. A one-person company that needs to keep it’s own Marketing Department running.
Incorporating a social media platform or two can help. And it’s not nearly as painful as a lot of my fellow writers think.
I can say that freely because most of those fellow writers don’t read my blog. This is what they get; used as examples.
Self-care is all the rage these days. And there’s no shortage of tips and tricks about super-awesome strategies for creating a super-awesome you and keeping your new super-awesome you running like new. And those are all grand ideas.
What I sometimes struggle with is that much of it either won’t work for me or isn’t feasible right that moment. Let’s face it, sometimes you need to feel better now. Like right now.
Go for a walk and reconnect with nature? I live in Seattle. The weather doesn’t always invite you outside. Go to the spa? Yeah, I’ll just tell my boss that I’m leaving work in the middle of the day for a massage. He’s awesome, truly, but no. Just, no.
So, I’ve come up with my own list of instant self-care tips for those of us who need immediate assistance.
Once upon a time, in a faraway land called Houston, I was an art student. Then I became a graphic artist and web designer. I sketched, a lot.
Now I’m a copywriter who works alongside graphic artists and web designers. And they sketch, a lot. During meetings, in brainstorming sessions, at their desks — their pens and pencils skim over whatever’s handy with a steady rhythm. And in just a few minutes, they can sketch some amazing stuff.
Last week, I was five minutes early for a meeting. So I followed their example but instead of sketching pictures, I jotted down random phrases that popped in my head.
The results themselves were terrible, but it was still worth it.
Okay, time to rest my copywriter’s hat on my head. Today’s copywriters need an online presence. However, I’d wager that when a writer first thinks of building a website, the thought process goes something like this…
OMG!! It needs to be perfect or I’ll never work again! Quick, someone tell me how to make it perfect!!! I NEED TO KNOW EVERYTHING NOW!!! AAAAAAAGGGGGGGHHHHHH!!!!!!
At least it did for me.
An MVP website is one way to start. By “MVP,” I mean minimal viable product. As in “What is the most basic website I can get away with and still look good?”
No one gets where they are by themselves. Positive or otherwise, we’re all shaped by the advice we choose to take or ignore.
These are some of the best bits of advice I’ve gotten over the years. When I follow it, I do better or at least feel better. Hopefully, you’ll find a bit or two that speaks to you.
Words of wisdom and stuff
Say it straight, then say it great.
Don’t depend on anyone else to inspire you. You have to inspire yourself.
Always go to the bathroom before you go into a meeting.
Have confidence in yourself. If you don’t, then don’t expect anyone else too. Know your worth.
Be your own creative director. Push yourself. Push your work. Push yourself as much as you want. Your director and partners can’t do it for you.
If something doesn’t sell the first time, keep it in your pocket. It might work next time.
Understand how you work. Know your own process. Be your own advocate.