What you need to build an MVP website


Ducks in a Row

Okay, time to rest my copywriter’s hat on my head. Today’s copywriters need an online presence. However, I’d wager that when a writer first thinks of building a website, the thought process goes something like this…

OMG!! It needs to be perfect or I’ll never work again! Quick, someone tell me how to make it perfect!!! I NEED TO KNOW EVERYTHING NOW!!! AAAAAAAGGGGGGGHHHHHH!!!!!!

At least it did for me.

An MVP website is one way to start. By “MVP,” I mean minimal viable product. As in “What is the most basic website I can get away with and still look good?”

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Start writing your new year

I'm glad I'm a writer.How’s your start to the new year going? Still putting off starting your new blog? Story still gathering dust? Tired of such thought-provoking questions yet?

Okay, I’ll quit asking (for now).

And yes, I know. Big talk from someone who hasn’t even posted to her own blog for three months; yup, I own it. This is one of those times I’m talking to myself just as much as I’m putting it out there for others.

I’m easy—I fell out of the habit and am picking it back up before I’m too embarrassed to come back to my own blog. As for you (if you’re still reading), what’s keeping you from your craft?

In my experience, both personal and observed in fellow writers, the most common excuses and reasons boil down to one big fear: What will other people think?

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Rubber Ducky’s Writer’s Resolutions for 2015

San Franny Rubber Duck

What you get by achieving your goals is not as important
as what you become by achieving your goals.
— Henry David Thoreau

In my last post, I took an honest look back at how well I kept my writer’s resolutions for 2014. I did pretty well. I kept most of my resolutions and have been writing my little fingers off all year, mostly outside of Rubber Ducky Copywriter.

Now it’s time to unwrap my new set of writer’s resolutions for the coming year.

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Rubber Ducky has a face

There are no rules for good photographs, there are only good photographs.
― Ansel Adams

For the longest time, I’ve avoided putting my picture on the Internet. And is it any wonder, considering my family?

My dad thinks that Pinterest is the government’s way of stealing our ideas and that Facebook is the gateway to Hell. When he finally caved to the demands of the women in his family (Mom and me) to create a Facebook account, he opened and used no fewer than seven dummy email addresses so that his account couldn’t actually be traced back to him. And all that personal information he’s supposed to include? Lies.

According to his Amazon wish list, he’s a 19 year-old woman who lives in Tokyo.

Then there’s my mom. My hero. My idol. Also the woman who’d routinely call me at 3:00 a.m. and tell me to make sure my doors and windows were locked. The woman who bought me a baseball bat, a golf club and canister of pepper spray to keep my bed “just in case.” In her defense, I actually was kidnapped when I was a toddler. I also was returned 3 days later in perfect health by a family member. And although I thought I’d had a grand adventure, Mom was understandably never the same.

It’s a wonder she ever let me move out. If it wasn’t for the fact that my dog barked when the sand moved in the Sahara, I’m pretty sure it would never have happened.

So that’s why I’ve always been a little reticent about posting my picture on my website. But in this day and age (and given that I’m a professional writer who has to network online), it’s time to file “I don’t want to” under Suck It Up, Buttercup.

Because even in online relationships, friendships and business connections, people like to talk to and do business with people.

So, here I am. (Don’t tell Dad.)

 Erica Hayes, Rubber Ducky Copywriter

Yes, that’s me. Yes, it’s a professional photograph. And yes, I’d just had my hair done that morning. Which means it’s the best I’ll ever look. Which also means that I’ll be using this photograph until I’m 100 years old.

What about you? Ever had concerns about putting your picture online? Any backlash? And benefits?

The day I met author Linda Joffe Hull

Eternally-21About a month ago, I got to meet an author. Live. In person. Face to face. We even shook hands.

Her name? Linda Joffe Hull. Her book? Eternally 21.

Even though social media often gives us closer, more immediate access to today’s authors, you don’t usually expect to meet one in person. Especially not on your lunch break when you wander into a bookstore (the Seattle Mystery Bookshop in this case).

Now let me be clear — Mrs. Hull is not paying me for this post. I doubt she’ll ever know I even wrote it. Same goes for the Seattle Mystery Bookshop although I freely admit to loving that store. Even if you don’t read mysteries, it has something for you and the staff knows where it is.

Which is how I met Mrs. Hull. Continue reading