Creative writers such as novelists need to build their brand, and they often use social media as a key part of their brand-building strategy. Even Stephen King’s fairly active on Facebook.

Copywriters should do the same.

Why? Because we’re creative professionals. Whether you’re freelance or part of a company team, you are still your own brand. A one-person company that needs to keep it’s own Marketing Department running.

Incorporating a social media platform or two can help. And it’s not nearly as painful as a lot of my fellow writers think.

I can say that freely because most of those fellow writers don’t read my blog. This is what they get; used as examples.

Continue reading →