Putting on my copywriter hat to share what I’ve learned over 15 years of writing and editing business customer case studies. I’ve learned the hard way that these case studies are valuable—but not easy to write. These stories matter. Writing an effective one takes practice, patience and attention to the elements that need to work… Continue reading 3 pitfalls of writing a business customer case study
Tag: copywriting
a short letter about work
Late one Friday afternoon, the resident copywriter opens her colleague’s monthly electronic missive. Sitting quietly at her desk, a soft light glowing from the hallway just beyond the keyboard’s edge, she smiles at her team’s success. Warmth dances in her eyes as they skim the screen that boasts of last year’s success. All accolades have… Continue reading a short letter about work
new year’s resolutions for writers
Some context: I'm a copywriter by day, creative writer any spare moment, and a bookworm 24/7/365. I'm also a human being with an infinite number of other aspects to my life. Plus, I'm coming off of a year that literally almost killed me. So my perspective is different than other sites or authors or bloggers… Continue reading new year’s resolutions for writers
writing prompt friday: log it
Hello and welcome back to Writing Prompt Friday! I live just outside Seattle. I work just inside Seattle. Our headlines are dominated by a single topic these days, and I'm sure you can guess what that is. And then there's politics, which gives few people warm, fuzzy feelings. I'm fine; everyone here is fine. Now, I could go… Continue reading writing prompt friday: log it
5-minute free writing
I was an art student in college. I graduated with a degree in applied design and visual arts. Became a graphic designer and web designer. I sketched a lot. Not so much now that I’m a writer. So far, I’ve spent much of my copywriting career working alongside designers, and I’ve seen them constantly sketching.… Continue reading 5-minute free writing
Rubber Ducky Copywriter™ 