Truths revealed by walking in a prospect’s shoes

stay-calm-and-assemble-the-minionsAssemble the minions!
— Gru,
Despicable Me (2010, Universal Pictures)

 

Most of us know what it’s like to be the freelancer trying to get the gig. But how often do we get to see what it’s like on the flip side of the coin? To be the one hiring creative talent?

I’m not talking about hiring other writers or designers to help with your own clients. I’m talking about inbound prospects who only know that they have a problem, that you might be a solution and not much else.

A lot of freelancers give these prospects the brush off because “time is money” and “I only want to work with people who already know my value” and all that. Instead, these prospects could be opportunity knocking.

It just takes a little empathy.
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