Confessions of a Copywriter

LOLcat amazed

In a perfect world. we’d all know our value. This is not a perfect world. Raise your hand if you’ve ever felt like an imposter. Me too. Especially as a copywriter. People either think I’m way smarter than I actually feel, or they simply have no idea what I do and how I do it. Either way tends to leave me at a loss for words sometimes (no pun intended).

Last week, it occurred to me: I can’t possibly be the only one who feels this way.

This is a confession. My own personal confession as a copywriter. Because (and here’s my first confession), I often feel inadequate when I feel like someone assumes I’m smarter than I feel like I actually am. Like all copywriters should be these awesome, wonderful, intelligent, creative, magical creatures who know the English language inside and out, and if I don’t live up to one of these misconceptions, I’m failing my own vocation. Like I’m not a ‘real’ copywriter if I don’t fit the pre-defined mold.

So, my putting these out there hopefully lets you know that you’re not alone if you ever feel the same way.

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5 Creative Myths, Busted

unrealistic idealsI’ll be the first to admit that I’m sometimes insecure as a writer. But lately, I’ve had some eye-opening conversations with my fellow creatives.

Guess what I kept hearing…

Everyone else seems so calm, cool and collected. I’m always so nervous.

How do people come up with this stuff? They’re so creative.

I thought I was the only one who said dumb things.

Everyone else is so interesting. I’m so boring.

These are all educated, experienced professionals. Top-notch professionals whom I greatly admire. So it was a bit of a shocker to hear them express these insecurities.

One even said she admires how well I take care of myself. A surprising statement made more surprising by the fact that I was eating a bacon breakfast muffin at the time.

It’s one thing to read about the struggles of professional creatives online. There’s a separation that somehow makes them seem almost “more than” normal people like us. Even when occasional flying sandbag hits them, still they stand on a bit of a pedestal.

But hearing these insecurities from people I work with and admire makes me realize something — there are some serious myths about creatives going around.

And it’s time to bust a few of ‘em wide open. Continue reading