Okay, time to rest my copywriter’s hat on my head. Today’s copywriters need an online presence. However, I’d wager that when a writer first thinks of building a website, the thought process goes something like this…
OMG!! It needs to be perfect or I’ll never work again! Quick, someone tell me how to make it perfect!!! I NEED TO KNOW EVERYTHING NOW!!! AAAAAAAGGGGGGGHHHHHH!!!!!!
At least it did for me.
An MVP website is one way to start. By “MVP,” I mean minimal viable product. As in “What is the most basic website I can get away with and still look good?”
No one gets where they are by themselves. Positive or otherwise, we’re all shaped by the advice we choose to take or ignore.
These are some of the best bits of advice I’ve gotten over the years. When I follow it, I do better or at least feel better. Hopefully, you’ll find a bit or two that speaks to you.
Words of wisdom and stuff
Say it straight, then say it great.
Don’t depend on anyone else to inspire you. You have to inspire yourself.
Always go to the bathroom before you go into a meeting.
Have confidence in yourself. If you don’t, then don’t expect anyone else too. Know your worth.
Be your own creative director. Push yourself. Push your work. Push yourself as much as you want. Your director and partners can’t do it for you.
If something doesn’t sell the first time, keep it in your pocket. It might work next time.
Understand how you work. Know your own process. Be your own advocate.
Writers are, by nature, a unique breed of people. Some even call us quirky. In the four years I’ve been writing for this blog, I’ve tried to encourage others (like you) to be the writer you want to be. Find your voice. Write that story or start that project you’ve always wanted to start.
One topic I haven’t covered yet is how you can tell if you’re a writer.
Yes, there are a ton of (semi-joking) blog posts and articles. And yes, there are countless jokes to make.
But there are few fairly solid truths that every writer I’ve met or worked with has shared.
Why can’t they just trust me? I’m a professional.
~ Every Writer Ever
According to my research, every writer on the planet has uttered some form of this phrase at least a hundred times. (Disclaimer: My research has consisted of talking to my fellow writers here at work. Still, I’m pretty sure I’m right.)
It’s frustrating when we feel like our clients don’t trust us.
We pour ourselves into our work. We take pride in it. We can also be slightly sensitive about it at times, too. When someone questions that comma or that phrase or that arrangement, it’s easy to get defensive. Because really, why don’t they trust us?
But really, why should they trust us?
Seriously. Have we earned their trust? It’s their project, their company, their brand, their reputation, how they look to their bosses. We’re their resource.
So instead of taking it personally, let’s empathize and earn our clients’ trust.
This post isn’t about gadgets or books or some sure-fire, secret to transform your writing into everything you’ve ever dreamed of, plus a basket of kittens.
This is about table stakes. Basics that other people may not tell you about because you’re expected to already know.
Because they’re part of every writer’s job.