Ever work on a mind-numbing copywriting project that just won’t end?
New feedback conflicts with previous feedback. Nit-picky edits stemming from random opinion. Rounds and rounds of review are followed by more rounds of review.
It laughs in the face of all processes and procedures as it robs you of your sanity.
Not every project turns out like this. Some go on forever and when they’re done, you miss them (you were having that much fun). But once in a while, there’s that odd project that inspires you to do practically anything to just end the pain.
That moment you reach that point of no return?
I call it the Cat Butt Level.
As in “I’ll stick a picture of a cat’s butt on this thing if you will just approve it.”