Earning clients’ trust

TrustMe

Why can’t they just trust me? I’m a professional.

~ Every Writer Ever

According to my research, every writer on the planet has uttered some form of this phrase at least a hundred times. (Disclaimer: My research has consisted of talking to my fellow writers here at work. Still, I’m pretty sure I’m right.)

It’s frustrating when we feel like our clients don’t trust us.

We pour ourselves into our work. We take pride in it. We can also be slightly sensitive about it at times, too. When someone questions that comma or that phrase or that arrangement, it’s easy to get defensive. Because really, why don’t they trust us?

But really, why should they trust us?

Seriously. Have we earned their trust? It’s their project, their company, their brand, their reputation, how they look to their bosses. We’re their resource.

So instead of taking it personally, let’s empathize and earn our clients’ trust.

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