In answer to “No one reads anymore”

LOLcat amazed

No one reads anymore.

No writer likes hearing that. I’ll be blunt: that statement is offensive and devalues what we do for a living and who we are as humans.

It’s also inaccurate.

Recently I was in a meet-n-greet meeting with a new colleague. Guess what I heard this person say (to me, a copywriter).

No one reads anymore.

All I could say in response was, “gee…thanks” to alleviate the awkward moment with humor. Everyone laughed, but still…not what I, the copywriter, want to hear, especially from a new colleague with whom I’d be working to, well, write stuff.

So, how can we respond? First, let’s understand the misconception. Because empathy is a good place. And because I wanted to know what’s behind the massive misapprehension and did lots of research I’m not about to waste.

I will, however, insert cat memes where appropriate because there’s actual research in this post and while I find it fascinating, cat memes are universal.

Let’s start by looking at it from some obvious angle in that most people equate reading with books. I’ll examine this issue from a copywriting perspective in my next post on the topic.

For now, this one favors all you creative writers out there.

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