Rubber Ducky Copywriter

Hi. I’m Erica Wall, the Rubber Ducky Copywriter.

Nice to meet you.

Some little girls wanted makeup for Christmas. I wanted a typewriter so I could write stories. Now I’ve been a professional copywriter for more than 15 years, as a solo wordsmith and on in-house creative teams. Occasionally, I freelance.

Took the scenic route here.

I earned my Bachelor Degree of Fine Arts from the University of Houston, where I majored in Applied Design and Visual Arts. Began my career as a temp filling in at receptionists’ desks, doing data entry, and labeling bottles.

One day I turned a one-week assignment answering phones into six months designing and hand-coding one company’s Human Resources intranet site.

Q: “Can you build websites?”
A: “I’ll learn.”

So I taught myself HTML. Hand-coded that site from scratch in Notepad and did the graphics in Microsoft Paint.

From there, I went on to become: affiliate marketing manager, technical writer, certified internal ISO auditor, and product marketing manager.

Then, copywriter, which I love so much I decided to just keep doing this.

Now I’m a versatile, AI-certified copywriter for print and online. A reader-first storyteller. A strategic partner for my marketing colleagues. A creative collaborator for my teammates. And still loving it.

Superpowers
Brand identity, brand voice, brand editorial standards, online content, product descriptions, trade show and event signage, brochures, magazine ads, emails, landing pages, online articles, white papers, case studies, video scripts (takes a breath), infographics, newsletters, blog posts, and random requests you may not think a copywriter does but for which we totally come in handy.

My “I do that” list is nearly endless, and still growing.

Curious? Browse my street creds on WallCopywriting.com, LinkedIn and Behance.

When I’m not turning the right turns of phrase, I read, write and pursue other creative hobbies, as my cat allows. She is my real boss, after all. And yes, I’m adding a picture of my cat Henwen to my About me page because this is the internet and cat pics happen.