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Continue reading →: writer resolutions for 2026
Confession: I started writing this intro five times. Every year, whether I post them here or not, I come up with a list of writer’s resolutions that I fully intend to carry out. They’re not for work. Or for my own personal growth. My yearly writer’s resolutions are strictly for…
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Continue reading →: day 2: home library reclaim
Cleaning and clearing out my home library. Some wins. Some losses. Many lessons learned, especially about how to do this successfully. Arms feel like overcooked noodles that were dried in the Sahara sun for five years, then recooked and left in water for another year. Ow. Starting with how to…
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Continue reading →: day 1: home library reclaim
Behind me as I type this is a small mountain of books that live in bookbags, piles, towers and rows. Don’t judge; you bookworms out there know the struggle. No such thing as too many books. Just not enough bookshelves. Well, my home office is only 8’ x 8’. Not…
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Continue reading →: how to build a smart copywriter swipe file
Copywriters swipe file (noun):A thoughtfully and deliberatly curated collection of copywriting examples that inspire and help you approach your work from different directions. Advertisements, headlines, phrases, layouts, content ideas, jokes, turns of phrases, subject lines…whatever sparks ideas for your own work. Plagiarism is using someone else’s work and calling it…
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Continue reading →: writing prompt friday: what if…?
Welcome to writing prompt Friday. Choose your favorite. Put them all together to make a fun writing prompt soup. Or ignore all of them and write what you want. What if werewolves rode unicorns? What if your biggest dream came true? What if you woke up on the back of…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Multi-cup-a-day coffee drinker.
Answers to a cat.
Resolutions for 2026
- Block off three hours a week to write
- Delegate more to reduce overwhelm
- Clean up and clean out home office
- Practice finishing what I start
- Practice good habits and let results be whatever they’ll be
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
> Stephen King
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
> Ernest Hemingway
“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.”
> F. Scott Fitzgerald
“I love deadlines. I love the whooshing noise they make as they go by.”
> Douglas Adams
“Creativity is intelligence having fun.”
>Albert Einstein
Rubber Ducky Copywriter 