Creative writers such as novelists need to build their brand, and they often use social media as a key part of their brand-building strategy. Even Stephen King’s fairly active on Facebook.
Copywriters should do the same.
Why? Because we’re creative professionals. Whether you’re freelance or part of a company team, you are still your own brand. A one-person company that needs to keep it’s own Marketing Department running.
Incorporating a social media platform or two can help. And it’s not nearly as painful as a lot of my fellow writers think.
I can say that freely because most of those fellow writers don’t read my blog. This is what they get; used as examples.
Oh, Boromir. My poor, doomed-to-die fantasy hero. Yeah, one does. And by the way, you forgot a period at the end of your sentence.
Even non-writers are non-shy about expressing their opinion over comma placement. But nothing is quite so galvanizing as the dear old Oxford comma. Now, before I make a whole lotta friends, let’s make sure we’re all talking about the same comma.
a comma used after the penultimate item in a list of three or more items, before ‘and’ or ‘or’ (e.g. an Italian painter, sculptor, and architect).
— Google search results
When you go straight to the source, the Oxford Dictionary defines it as: “A comma used after the penultimate item in a list of three or more items, before ‘and’ or ‘or’ (e.g. an Italian painter, sculptor, and architect). Also called Oxford comma.” It also states that it’s “an optional comma before the word ‘and’ at the end of a list”.
Alright, now that we’re on the same metaphorical (and digital) page, I’m going to be honest—and brace myself for a wave of unfollows.
I don’t typically use the Oxford comma.
Before you start throwing veggies at your screen, hear me out. I’m writing from the perspective of a digital copywriter.
Self-care is all the rage these days. And there’s no shortage of tips and tricks about super-awesome strategies for creating a super-awesome you and keeping your new super-awesome you running like new. And those are all grand ideas.
What I sometimes struggle with is that much of it either won’t work for me or isn’t feasible right that moment. Let’s face it, sometimes you need to feel better now. Like right now.
Go for a walk and reconnect with nature? I live in Seattle. The weather doesn’t always invite you outside. Go to the spa? Yeah, I’ll just tell my boss that I’m leaving work in the middle of the day for a massage. He’s awesome, truly, but no. Just, no.
So, I’ve come up with my own list of instant self-care tips for those of us who need immediate assistance.
It’s been 6 weeks since I went on a book buying ban. This is the longest I have ever stuck to one of these bans; I usually cave after one week at most.
During these past 6 weeks, I’ve been reading what I have, and I’m about to finish my eighth book. I’m focused on the book in my hands, and I’m even finding books in my stash that I’d forgotten I had. Kinda like getting new books without buying them.
It’s been nice. But not easy.
I’ve had to develop strategies and coping mechanisms. Continue reading
If you’ve been around since I first started Rubber Ducky Copywriter, you’ll know that I collect quotes. I used to start every blog post with a quote. I have a page of quotes here on this blog.
Quotes are snippets of wisdom from people who, I think, have achieved more than I. Insight in a few words. Perspective in 30 seconds or less. More than that, quotes are a way of stepping outside of our own minds and into someone else’s, even if it’s just for a moment. A new way of looking at things.
So, without further ado, let’s get started. Continue reading