Okay, time to rest my copywriter’s hat on my head. Today’s copywriters need an online presence. However, I’d wager that when a writer first thinks of building a website, the thought process goes something like this…
OMG!! It needs to be perfect or I’ll never work again! Quick, someone tell me how to make it perfect!!! I NEED TO KNOW EVERYTHING NOW!!! AAAAAAAGGGGGGGHHHHHH!!!!!!
At least it did for me.
An MVP website is one way to start. By “MVP,” I mean minimal viable product. As in “What is the most basic website I can get away with and still look good?”
No one gets where they are by themselves. Positive or otherwise, we’re all shaped by the advice we choose to take or ignore.
These are some of the best bits of advice I’ve gotten over the years. When I follow it, I do better or at least feel better. Hopefully, you’ll find a bit or two that speaks to you.
Words of wisdom and stuff
Say it straight, then say it great.
Don’t depend on anyone else to inspire you. You have to inspire yourself.
Always go to the bathroom before you go into a meeting.
Have confidence in yourself. If you don’t, then don’t expect anyone else too. Know your worth.
Be your own creative director. Push yourself. Push your work. Push yourself as much as you want. Your director and partners can’t do it for you.
If something doesn’t sell the first time, keep it in your pocket. It might work next time.
Understand how you work. Know your own process. Be your own advocate.
Writers are, by nature, a unique breed of people. Some even call us quirky. In the four years I’ve been writing for this blog, I’ve tried to encourage others (like you) to be the writer you want to be. Find your voice. Write that story or start that project you’ve always wanted to start.
One topic I haven’t covered yet is how you can tell if you’re a writer.
Yes, there are a ton of (semi-joking) blog posts and articles. And yes, there are countless jokes to make.
But there are few fairly solid truths that every writer I’ve met or worked with has shared.
Rubber Ducky Copywriter is now four years old.
It’s a little mind blowing for two reasons. One that I’ve kept up with it for four years, and two that you kind, wonderful people visit.
That second reason is the most important.
(Photo credit: AMC, The Walking Dead, Pilot)
Ever feel like your creative cup has run dry? Like the Sahara Desert, only without the beauty and mystery?
We’ve all been there.
For the past few weeks, I’ve had zero energy, inspiration or give-a-cares to devote to any creative pursuits outside of the fourteen marketing campaigns that are on my To Do List at any given moment. (I’m a copywriter; it’s my job.)
Until recently, I’ve felt pretty crappy about how uninspired I’ve been.
I mean, shouldn’t real writers be writing? Don’t we put a ton of pressure on ourselves to follow our creative passion at all times? I do. I also have a serious case of Imposter Syndrome, so when I’m not writing, I’m even more terrified of being discovered as a total fake.
Worse, if I’m not working on my creative or personal writing, does that mean I’ve turned into one of those ‘writers’ who call themselves writers but don’t actually write and instead just walk around wearing puffy shirts and correcting people’s grammar and wax mysterious when asked about their latest work? (That stereotype came from somewhere and whoever did it, sucks.)