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Continue reading →: stepping to the blank page
Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.– Gene Fowler, American Writer and Journalist Not sure which is worse: Having no ideas or having so many you don’t know where to start. Or you have…
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Continue reading →: writing prompt friday: time travel &roommates
Welcome back to Writing Prompt Friday. Yup, starting these again. Keeps me coming back to the keyboard, and hopefully helping you keep the creativity flowing. Writing prompts help me stay thoughtful and out of my head, even when they do nothing more than give me something to disagree with. No,…
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Continue reading →: how to shake off the dust and get back to your blog after a break
Took a break for reasons; now I’m ready to come back. We all have a plan until life punches us in the face, right? New day, new look to the blog, new outlook on life. And time to shake the dust off the ducky, starting with a new blog post,…
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Continue reading →: 3 pitfalls of writing a business customer case study
Putting on my copywriter hat to share what I’ve learned over 15 years of writing and editing business customer case studies. I’ve learned the hard way that these case studies are valuable—but not easy to write. These stories matter. Writing an effective one takes practice, patience and attention to the…
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Continue reading →: a short letter about work
Late one Friday afternoon, the resident copywriter opens her colleague’s monthly electronic missive. Sitting quietly at her desk, a soft light glowing from the hallway just beyond the keyboard’s edge, she smiles at her team’s success. Warmth dances in her eyes as they skim the screen that boasts of last…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Multi-cup-a-day coffee drinker.
Answers to a cat.
Resolutions for 2026
- Block off three hours a week to write
- Delegate more to reduce overwhelm
- Clean up and clean out home office
- Practice finishing what I start
- Practice good habits and let results be whatever they’ll be
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
> Stephen King
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
> Ernest Hemingway
“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.”
> F. Scott Fitzgerald
“I love deadlines. I love the whooshing noise they make as they go by.”
> Douglas Adams
“Creativity is intelligence having fun.”
>Albert Einstein
Rubber Ducky Copywriter 