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Continue reading →: From Corporate Copywriting to Freelance: Getting Your 3 Cs in Line
Drive thy business or it will drive thee. – Benjamin Franklin I was a corporate copywriter for several years before recently going freelance. And I’m learning a lesson that, while you read a lot about it, you still may have to learn the hard way. You have to be your…
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Continue reading →: Choose Your Audience Before You Choose a Client
The first step to getting the things you want out of life is this: Decide what you want. – Ben Stein American actor, writer, lawyer and political commentator When I was looking for my first office job, I met a man with a plan. He was a job hunting guru…
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Continue reading →: 3 Fun Ways to Conquer Phone Interview Nerves
Humor is just another defense against the universe. – Mel Brooks They’re lodged in the back of your throat. Ready to sabotage your entire career. You go over your notes, your questions. You make sure you’ve cleared enough time to thoroughly discuss the topic. And you’ve gone to the bathroom…
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Continue reading →: Why Your Inner Hamster Kicks Your Muse’s Ass
If Bolt’s taught me anything, it’s that you never abandon a friend at a time of need! Rhino the Hamster, Bolt (2008) The muse is not a writer’s best friend. Fickle to the core, the muse comes and goes as she pleases without regard to you, your frustrations or your…
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Continue reading →: The Most Important Voice to Ignore
The best way to get approval is not to need it. – Hugh Macleod, How To Be Creative Naysayers. When you decided to chase your dream, naysayers will be first in line to try to derail you. To convince you that you’ll never make it. That you shouldn’t even try.…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Eagle-eyed content editor.
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