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Continue reading →: 3 pitfalls of writing a business customer case study
Putting on my copywriter hat to share what I’ve learned over 15 years of writing and editing business customer case studies. I’ve learned the hard way that these case studies are valuable—but not easy to write. These stories matter. Writing an effective one takes practice, patience and attention to the…
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Continue reading →: new year’s resolutions for writers
Some context: I’m a copywriter by day, creative writer any spare moment, and a bookworm 24/7/365. I’m also a human being with an infinite number of other aspects to my life. Plus, I’m coming off of a year that literally almost killed me. So my perspective is different than other…
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Continue reading →: writing prompt: shrimps
Drunk people say the darndest things. Husband and I were having dinner with a very good friend, who is also a delightful observationtst when he’s taken on a few cocktails. Make of this what you will: story, novel, poem, limerick, what have you. Bonus points for making the shrimp rockstars…
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Continue reading →: thankful this thanksgiving
For the past several days, I’ve been wracking my brain, trying to come up with a decent, kind, heartfelt-but-not-so-sentimental-readers-think-I’m-sponsored-by-Hallmark post for Thanksgiving. What can I post that conveys my gratitude without making people grimace with nausea? So I looked back at some of previous Thanksgiving posts: Happy Thanksgiving (2014 Edition) and…
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Continue reading →: why blog in 2023
I earn my living as an in-house copywriter. And I love it. I love what I do and where I work. This blog helped me land this job. I’d been laid off and was scheduled for an interview with my current company. The hiring director looked me up and read…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Eagle-eyed content editor.
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other sites worth lovin’
- ABC Copywriting
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- The Well-Fed Writer Blog
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- Write to Done
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- Writing About Writing
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