Top Lesson from Master Yoda

Do, or do not.  There is no ‘try.’
– Jedi Master Yoda

Half-hearted commitment isn’t commitment. That’s why Luke Skywalker struggled so hard at first under Jedi Master Yoda’s tutelage.  It wasn’t until he put away the “It’s too hard but I’ll at least look like I’m trying even though what’s being asked of me is just way too much” mentality that he was able to start realizing his full Jedi potential.

Here’s a hard truth: Unless you’re already a copywriting guru with legions of clients, you continually need to put in the time to build your skills and pound the pavement for new gigs.

As copywriters, we’re not channeling the force to move boulders or unstick our X-Wing fighter, but we do need to adopt the same level of dedication. Especially if you’re new to the craft and still building your credentials.

A lot of copywriters waffle to and fro.  Either they’re unsure of their goals or they’re afraid of not being ready, of making all the wrong moves. But the worst move you can make is not fully committing yourself.  Here’s what it takes:

  1. Practice Your Craft
    The best way to become a successful writer is to just…keep…writing.  Every day. The more you practice, the better you’ll get and the higher quality assignments you can land.
  2. Keep Learning
    Find trustworthy sources and keep building your skills.  Reference books, swipe files, professional blogs, colleagues, writing groups, etc.  Learn, young padawan.  And never stop.
  3. Get Out There
    It’s exceptionally rare that decent copywriting assignments and jobs fall in the laps of those who wait quietly in the wings and never say hi. Network. Create a professional branding. Put yourself out there and get noticed for the skills you have to offer.
  4. Be Realistic
    It’s impossible to know everything there is to know about copywriting.  There are too many variables and the industry is always changing. Get comfortable with that knowledge, do the best you can and forge ahead anyway.

Remember: It’s a never-ending process.  And it can be intimidating when you’re just starting out.  But the more you commit to it, the more you’ll practice it and the more that all these steps simply become habit. They’ll simply be what you do.  The more dedication and determination you show, the more successful you’ll ultimately be.

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