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Continue reading →: a writing sample to show i practice what i nag
Well, I nag (encourage) you all to write, write, write, even if it’s rubbish and the blank page is making you feel like a town drunk-turned-jester. I practice what I nag. And here’s a sample of what I wrote this morning when my brain looked at the blank page and…
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Continue reading →: what makes rubber ducks so awesome
Judging by this blog’s title, clearly I love rubber ducks. So, let’s take a moment to talk about why. Do you remember your first rubber duck? I don’t. But over the years, I’ve found them more useful than just as a bath-time toy. These little quackers pack a pound of…
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Continue reading →: how to write when you feel blank
Every writer I know has trouble writing.– Joseph Heller, American Author and Novelist Good thing writers aren’t doctors. Jokes aside, having to write (well) when you don’t feel like it not easy. Emotionally, mentally, physically: sometimes the mojo just isn’t there. I’ve been a copywriter for a while, and I’ve learned…
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Continue reading →: basics of being a good copywriter
Being a good anything takes the right kind of person. I’ve been a copywriter for more than 15 years. I’ve met people who think they can write copy (they can’t) and people who want to know how. Not much anyone can do about the first group, but for anyone who…
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Continue reading →: 5 ways to make sure people don’t like your blog posts
Blogging is personal, professional and public. Your blog is your work. Your message. Your opinion. Every time you step to the keyboard, you decide to be brave. You’re sharing a part of yourself with any stranger who’s willing to read what you have to say. Or, you could decide “screw…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Multi-cup-a-day coffee drinker.
Answers to a cat.
Resolutions for 2026
- Block off three hours a week to write
- Delegate more to reduce overwhelm
- Clean up and clean out home office
- Practice finishing what I start
- Practice good habits and let results be whatever they’ll be
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
> Stephen King
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
> Ernest Hemingway
“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.”
> F. Scott Fitzgerald
“I love deadlines. I love the whooshing noise they make as they go by.”
> Douglas Adams
“Creativity is intelligence having fun.”
>Albert Einstein
Rubber Ducky Copywriter 