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Continue reading →: how to build a smart copywriter swipe file
Copywriters swipe file (noun):A thoughtfully and deliberatly curated collection of copywriting examples that inspire and help you approach your work from different directions. Advertisements, headlines, phrases, layouts, content ideas, jokes, turns of phrases, subject lines…whatever sparks ideas for your own work. Plagiarism is using someone else’s work and calling it…
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Continue reading →: writing prompt friday: what if…?
Welcome to writing prompt Friday. Choose your favorite. Put them all together to make a fun writing prompt soup. Or ignore all of them and write what you want. What if werewolves rode unicorns? What if your biggest dream came true? What if you woke up on the back of…
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Continue reading →: a writing sample to show i practice what i nag
Well, I nag (encourage) you all to write, write, write, even if it’s rubbish and the blank page is making you feel like a town drunk-turned-jester. I practice what I nag. And here’s a sample of what I wrote this morning when my brain looked at the blank page and…
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Continue reading →: what makes rubber ducks so awesome
Judging by this blog’s title, clearly I love rubber ducks. So, let’s take a moment to talk about why. Do you remember your first rubber duck? I don’t. But over the years, I’ve found them more useful than just as a bath-time toy. These little quackers pack a pound of…
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Continue reading →: how to write when you feel blank
Every writer I know has trouble writing.– Joseph Heller, American Author and Novelist Good thing writers aren’t doctors. Jokes aside, having to write (well) when you don’t feel like it not easy. Emotionally, mentally, physically: sometimes the mojo just isn’t there. I’ve been a copywriter for a while, and I’ve learned…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Eagle-eyed content editor.
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resolutions for 2026
- Block off three hours a week to write
- Delegate more to reduce overwhelm
- Clean up and clean out home office
- Practice finishing what I start
- Practice good habits and let results be whatever they’ll be
Rubber Ducky Copywriter 