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Continue reading →: basics of being a good copywriter
Being a good anything takes the right kind of person. I’ve been a copywriter for more than 15 years. I’ve met people who think they can write copy (they can’t) and people who want to know how. Not much anyone can do about the first group, but for anyone who…
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Continue reading →: 5 ways to make sure people don’t like your blog posts
Blogging is personal, professional and public. Your blog is your work. Your message. Your opinion. Every time you step to the keyboard, you decide to be brave. You’re sharing a part of yourself with any stranger who’s willing to read what you have to say. Or, you could decide “screw…
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Continue reading →: writing prompt friday: time, time and more time
Welcome back to Writing Prompt Friday. Keeping it simple this week with three prompts to hopefully help you fire up those creative brain cells and make your inner hamster do a Happy Dance. Oops, I saved him again… One Monday evening, after dinner, you use your grandfather’s pocket watch to…
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Continue reading →: 5 easy ways to write tighter, leaner and often better
Better writing takes practicing better habits. Nothing is perfect. Typos happen. And we all have bad habits we can’t quite kick. But as with sports, crafts and life in general, the more you practice what works, the better your results. Here are a few good ones that will rarely steer…
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Continue reading →: writing prompt friday: happily ever huh?
Welcome back to Writing Prompt Friday. One thing I think we can all agree on: Life is stressful. Especially now for many people. But not just now for everyone. So, this Writing Prompt Friday, let’s write a fairy tale based on this picture I’m randomly pulling from my media files.…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Eagle-eyed content editor.
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resolutions for 2026
- Block off three hours a week to write
- Delegate more to reduce overwhelm
- Clean up and clean out home office
- Practice finishing what I start
- Practice good habits and let results be whatever they’ll be
Rubber Ducky Copywriter 