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Continue reading →: Why not guarantee the results of your copywriting?
Lately I’ve noticed websites by “results guaranteed copywriters.” These are copywriters who promise increased sales, higher conversion rates or what-have-you, or they’ll give their clients their money back. Why would a freelance copywriter do this? To win trust. Prospects who contact you are taking a risk that the service you…
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Continue reading →: 9 Internet awesomenesses for writers
Yes, for this post “awesomenesses” is a word. Because during my latest Internet travels, I’ve discovered some awesomenesses that yearn to be shared. And they’re worth the extra syllable, however incorrect that syllable is in just about every conceivable way. Because they’re just that awesome. Hence the happy cartoon. And…
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Continue reading →: A letter to my writer’s muse
Dear Muse, Got a moment? I know we’ve had our differences over the years but through it all, I’ve always appreciated you. Your ideas. Your passion. Your inexplicable ability to make a silent exit when you’re bored. (Nice dinner party trick; how do you do that?) Your independence is admirable.…
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Continue reading →: Happy National Rubber Ducky Day 2014
It’s that time of year again. Time to take a short break from all the reading and writing and creativity posts I usually do to celebrate what, I think, should be a national holiday. A holiday worthy of taking the day off work to let your inner 5-year-old come out…
Hello,
I’m Erica Wall.
Award-winning copywriter.
Real-world creative writer.
Eagle-eyed content editor.
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other sites worth lovin’
- ABC Copywriting
- Copyblogger
- The Well-Fed Writer Blog
- Author Kristen
- Write to Done
- Zen Habits
- Writing About Writing
Rubber Ducky Copywriter 