Putting on my copywriter hat to share what I’ve learned over 15 years of writing and editing business customer case studies. I’ve learned the hard way that these case studies are valuable—but not easy to write. These stories matter. Writing an effective one takes practice, patience and attention to the elements that need to work … Continue reading 3 pitfalls of writing a business customer case study
a short letter about work
Late one Friday afternoon, the resident copywriter opens her colleague’s monthly electronic missive. Sitting quietly at her desk, a soft light glowing from the hallway just beyond the keyboard’s edge, she smiles at her team’s success. Warmth dances in her eyes as they skim the screen that boasts of last year’s success. All accolades have … Continue reading a short letter about work
new year’s resolutions for writers
Some context: I'm a copywriter by day, creative writer any spare moment, and a bookworm 24/7/365. I'm also a human being with an infinite number of other aspects to my life. Plus, I'm coming off of a year that literally almost killed me. So my perspective is different than other sites or authors or bloggers … Continue reading new year’s resolutions for writers
writing prompt: shrimps
Drunk people say the darndest things. Husband and I were having dinner with a very good friend, who is also a delightful observationtst when he’s taken on a few cocktails. Make of this what you will: story, novel, poem, limerick, what have you. Bonus points for making the shrimp rockstars on Mars. Writing prompt “Sometimes … Continue reading writing prompt: shrimps
thankful this thanksgiving
For the past several days, I've been wracking my brain, trying to come up with a decent, kind, heartfelt-but-not-so-sentimental-readers-think-I'm-sponsored-by-Hallmark post for Thanksgiving. What can I post that conveys my gratitude without making people grimace with nausea? So I looked back at some of previous Thanksgiving posts: Happy Thanksgiving (2014 Edition) and Being thankful this Thanksgiving. And I … Continue reading thankful this thanksgiving
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