Lately I’ve noticed websites by “results guaranteed copywriters.”
These are copywriters who promise increased sales, higher conversion rates or what-have-you, or they’ll give their clients their money back.
Why would a freelance copywriter do this?
To win trust. Prospects who contact you are taking a risk that the service you provide won’t work. By offering a money-back-guarantee, you take away their fear. If they don’t get the results they were promised, they’ve lost nothing but time.
To bring in more prospects. People are more likely to pick up the phone if they feel like they can’t lose. Like with an infomercial. Which means a higher number of inbound prospects.
Does it work?
I’m not rude brave enough to call any of these copywriters and ask for their financials. Or details about their projects—their niche and target audience might be ideal for making such a promise.
Since they’re in business, I’m going to assume that this business model works for them.
But here’s why I won’t guarantee results.
Yes, for this post “awesomenesses” is a word.
Because during my latest Internet travels, I’ve discovered some awesomenesses that yearn to be shared.
And they’re worth the extra syllable, however incorrect that syllable is in just about every conceivable way.
Because they’re just that awesome.
Hence the happy cartoon. And flog-me-now abuse of the word “awesome.” May Strunk and White have mercy on my soul.
Starting with the helpful and working our way to entertaining, enjoy!
Realize deeply that the present moment is all you have.
Make the NOW the primary focus of your life.
— Eckhart Tolle, The Power of Now
Part of being a writer is the feast-or-famine cycle. What’s not discussed as often is that the feast cycle is just as stressful as the famine cycle, just for different reasons.
There you are, going about your business, when the universe flips the master switch and viola! It’s time to play Make the Writer Cry.
That’s not a “tweak,” that’s a full rewrite.
You want what, when?
Can we stop adding to the list of deliverables? Deadline’s tomorrow.
My last several weeks have been like that.
Right now, you freelancers are probably saying, “Don’t you have a contract that outlines all this stuff? Draw some boundaries.” You’d be right except that I’m a cubicle-dwelling contract copywriter; less room to push back.
Still, these past few weeks have given me solid practice exercising some principles I’ve been reading in The Power of Now by Eckhart Tolle (not a paid link).
In particular, focusing on what you’re doing at any given moment. I’m still wrapping my mind around the rest of the Tolle’s teachings, but the idea of dedicating oneself fully to the present can help you cope when everything around you demands attention.
Elusive Rubber Ducky Muse is unamused.
Got a moment? I know we’ve had our differences over the years but through it all, I’ve always appreciated you.
Your ideas. Your passion. Your inexplicable ability to make a silent exit when you’re bored. (Nice dinner party trick; how do you do that?)
Your independence is admirable. Your creative fire is undeniable. Without you, I’d be nothing more than a monkey at a keyboard, trying to spell my name right.
Yes, I know you aspire to — and deserve to reach — loftier heights than the project I now face. Your mysterious brilliance deserves a grander stage on which to outshine the stars.
Still, my task is one with which I could use your generous help if you so deign to give it.
It’s that time of year again. Time to take a short break from all the reading and writing and creativity posts I usually do to celebrate what, I think, should be a national holiday. A holiday worthy of taking the day off work to let your inner 5-year-old come out and play.
It’s January 13, otherwise known as…
National Rubber Ducky Day!
Rubber Ducky’s Flock 2013
Now, if you’re an uber-serious writer who seeks creative and professional usefulness in every post you cruise, you might be asking, “How will this post help me better my craft?”
I’m not gonna lie; it probably won’t.
But it might give you something to smile about until you find something that suits your productive pallet. Continue reading