Image courtesy of MFer Photography, via Flickr Commons
I like to write helpful posts. Information, discoveries, inspiration, resources—things that’ll help you do whatever it is you’re trying to do.
This probably isn’t one of those posts.
But it still might brighten your general outlook. So here we go…
A writer’s brain likes to entertain itself, especially when it’s had a sleep aid.
Last night, I dreamt that I was on a sail boat packed bow to stern with other contractor creatives, mostly copywriters and designers. The skies were charcoal grey. The seas were stormy. Wave after wave dumped water on our heads (I was on deck). We all wore argyle sweaters.
Whoever was at the helm took us to a deserted island and unloaded us onto shore, still wearing our argyle sweaters.
One by one, we had to stand in a wooden outhouse from the Wild West; complete with moon silhouette on the door.
Having writer’s block and a looming deadline can zap your creative juices faster than a cat can claw you for rubbing its belly.
There’s always typing with your eyes closed but sometimes —such as when your brain is stressed — closing your eyes just gives your brain time to invent horrors that will befall you should you fail.
Most often, when you’re blocked, it’s not because you can’t find any words; it’s because you can’t settle on the right words. You expect perfection the first time out.
Add to that being under the proverbial gun to produce, and you’ve got pressure.
So much pressure.
Sometimes you thrive. Other times, you need an escape route.
Give yourself something to edit.
Happiness is neither virtue nor pleasure,
not this thing nor that, but simply growth.
– W.B. Yeats
When was the last time you audited your environment?
Never mind all those articles you’ve read about creating an effective creative space. We’re writers; one size never fits all. It’s part of our charm; we’re quirky.
To figure out whether or not you need to update your workspace, you only need to ask yourself how well do your surroundings bring out the best in you?
Are you surrounded with items that inspire you or help you produce?
Or are you just used to having them there?
As I’ve made room for wedding gifts and honeymoon souvenirs, it’s occurred to me that I have a lot of stuff that doesn’t bring me joy anymore; it’s just there. I don’t even think about them anymore. Sound familiar?
Lately I’ve noticed websites by “results guaranteed copywriters.”
These are copywriters who promise increased sales, higher conversion rates or what-have-you, or they’ll give their clients their money back.
Why would a freelance copywriter do this?
To win trust. Prospects who contact you are taking a risk that the service you provide won’t work. By offering a money-back-guarantee, you take away their fear. If they don’t get the results they were promised, they’ve lost nothing but time.
To bring in more prospects. People are more likely to pick up the phone if they feel like they can’t lose. Like with an infomercial. Which means a higher number of inbound prospects.
Does it work?
I’m not rude brave enough to call any of these copywriters and ask for their financials. Or details about their projects—their niche and target audience might be ideal for making such a promise.
Since they’re in business, I’m going to assume that this business model works for them.
But here’s why I won’t guarantee results.
Yes, for this post “awesomenesses” is a word.
Because during my latest Internet travels, I’ve discovered some awesomenesses that yearn to be shared.
And they’re worth the extra syllable, however incorrect that syllable is in just about every conceivable way.
Because they’re just that awesome.
Hence the happy cartoon. And flog-me-now abuse of the word “awesome.” May Strunk and White have mercy on my soul.
Starting with the helpful and working our way to entertaining, enjoy!